For those who don’t already know, Google and other search engines, like Yahoo, provide local listing in their search results.  These are the listings you fine with a profile, address, contact info, menu, online ordering, reviews, and other business information that are geo targeted usually within a 15 mile radius of your location.  For example, one of the most popular search terms, “restaurants near me” will provide organic results within the local listings.

Our goal here at I Do Restaurant Marketing, is to help rank your restaurant organically in the top 3 listings.  Why is this important? Well 92% of searchers will pick a restaurant on the first page of the local search results.  

Here is a list of 8 factors that will help determine your local listings results:

1. Google My Business Signals (Proximity, categories, keywords, etc.)
2. Links (Inbound anchor text, linking domain authority, linking domain quantity, etc.)
3. On-Page (Name, Address, Phone NAP, keywords in titles, domain authority, etc.)
4. Citation (Local Directories, NAP consistency, citation volume, etc.)
5. Review (Review quantity, review velocity, review diversity, etc.)
6. Website (Mobile friendly, fast loading, content, etc.)
7. Behavioral (Click-through rate, mobile clicks to call, check-ins, etc.)
8. Social Media (Google engagement, Facebook engagement, Instagram engagement, etc.)

Working with I Do Restaurant Marketing will help you achieve the Local Pack (top 3 local listings) for most or even all of your keywords by aggressively following these 8 points. If you do anything for your online visibility, Google My Business would should be the first thing you do. 

For more information and details contact a digital marketing consultant today!